"keep it wild"

Toyota 4Runner

Created over 1,000 pieces of video content tailored to outdoor enthusiast while tying the outdoor activity to a 4Runner feature. We then used Facebook's user interest data to server our content to targeted users based off of their interests. The personalized video content was able to show a 700% engagement lift.

Director: Conscious Minds
Sr. Art Director: Philip Samartan
Sr. Copywriter: Jake Mikosh

Awards

Digiday Signal Award
October 2015 - Best Social Advertising

4Runner Interest Layer Breakdown from Philip Samartan on Vimeo.

4Runner Facebook Interests Layer Targeting from Philip Samartan on Vimeo.

4Runner-Instagram_Cinemagraph-2 from Philip Samartan on Vimeo.

4Runner Instagram Carousel from Philip Samartan on Vimeo.

4Runner Dynamic Banners from Philip Samartan on Vimeo.