"keep it wild"
2015 Toyota 4Runner
Created over 1,000 pieces of video content tailored to outdoor enthusiast while tying the outdoor activity to a 4Runner feature. We then used Facebook's user interest data to server our content to targeted users based off of their interests. The personalized video content was able to show a 700% engagement lift.
Digiday Signal Award
October 2015 - Best Social Advertising