Social Targeted Ad
Our Camry "Bold" Facebook campaign was targeted to specific user interests. We tailored content and messaging around users interests then sequenced delivery after an awareness video was served. Once the campaign was running we optimized the units by removing the ones that weren't preforming will with new units. We saw huge improvements in perception shifts and brand recognition as well as overall unit sold.
Digiday Signal Award
October 2015 - Best Creative Platform