It's just like you
2016 Toyota RAV4 HYBRID
If we’re all individuals, why does advertising treat us all the same. We took it upon ourselves to change that. So to prove the RAV4 Hybrid is just as unique as you are, we made 100,000 videos. One, for almost every RAV4 Hybrid that was to be sold. It’s the worlds most personalized video campaign.
The One Show
October 2016 - Innovation in Social Media
In a recent interview Sherl Sandberg talks about the future of advertising, and the future of Facebook. And has some great things to say about the RAV4 Hybrid campaign.